University of Wisconsin–Madison

Baldwin Wisconsin Idea Endowment

The Baldwin Wisconsin Idea Endowment is a competitive grant program that fosters public engagement and the advancement of the Wisconsin Idea, the notion that the knowledge and solutions generated at UW-Madison will benefit the people of Wisconsin, the nation, and the world.

The Baldwin Wisconsin Idea Endowment supports the development of:

  • New and innovative projects
  • New dimensions to existing translational outreach
  • Public engagement activities
  • Community-based research

The grant program honors the legacy of Ira Baldwin and Ineva Reilly Baldwin and their deep commitment to the Wisconsin Idea. Learn about the Baldwin family.


All UW-Madison faculty, staff, and students are eligible to apply.

General Criteria

Successful proposals clearly aim to extend and apply UW-Madison research, education and clinical knowledge in partnership with community and off-campus organizations or co-sponsors to help address challenges and/or disseminate knowledge.

Funds are not intended to:

  • Duplicate existing outreach projects
  • Provide bridge funding for established programs
  • Replace activities that are a part of a unit’s normal operation
  • Support the development of new undergraduate or graduate courses or student recruitment programs

Grant Types

The Baldwin Wisconsin Idea Endowment offers two types of grants: Project Grants and Seed Project Grants. The number of grants awarded each year is determined by the annual income from the Baldwin Wisconsin Idea Endowment.

Project Grants

  • Maximum award is $120,000
  • Project duration range of one to three years

Learn how to apply for a Project Grant

Seed Project Grants

  • Maximum award is $4,000
  • Project duration varies
  • Ideal for smaller projects or preliminary efforts to foster innovation and experimentation

Learn how to apply for a Seed Project Grant


November 13, 2017

  • Project pre-proposals due
  • Seed Project proposals due


Eden Inoway-Ronnie
Chief of Staff
Office of the Provost