Baldwin Wisconsin Idea Endowment

Current Baldwin Grant Recipients

We recognize the closures of schools, community organizations and other facilities, as well as the “shelter in place” directives here in Wisconsin due to the COVID19 virus are preventing many Baldwin Wisconsin Idea Endowment grantees from completing planned projects this year. Please be aware that you may extend the end date on your Baldwin grants by 1 year in order to complete your project. We ask that you work with the administrators in your units to request this one year, no-cost extension.

Posted 03/31/20

The Baldwin Wisconsin Idea Endowment is a competitive grant program that fosters public engagement and the advancement of the Wisconsin Idea, the notion that the knowledge and solutions generated at UW-Madison will benefit the people of Wisconsin, the nation, and the world.

Proposals are encouraged for new outreach and public engagement activities that partner with community and off-campus organizations to extend and apply our research, education and practice-based knowledge to help solve problems or take advantage of opportunities.

The Baldwin Wisconsin Idea Endowment supports the development of:

  • New and innovative projects
  • New dimensions to existing translational outreach
  • Public engagement activities
  • Community-based research

New criteria for the 2020-21 cycle:  Project leaders must demonstrate how the proposed project can make progress under current COVID-19 health and safety restrictions. If more direct interpersonal contact is required, we encourage you to wait until the 2021-22 cycle to submit a Baldwin grant proposal.

The grant program honors the legacy of Ira Baldwin and Ineva Reilly Baldwin and their deep commitment to the Wisconsin Idea. Learn about the Baldwin family.

Priority will be given to projects for which other funding sources (such as research grants, corporate support) are not available or are limited.

Funds are not intended to:

  • Duplicate existing outreach projects
  • Provide bridge funding for established programs
  • Replace activities that are a part of a unit’s normal operation
  • Support the development of new undergraduate or graduate courses or student recruitment programs including pre-college programs


All UW-Madison faculty, staff, and students are eligible to apply.

Grant Types

The Baldwin Wisconsin Idea Endowment offers two types of grants: Project Grants and Seed Project Grants.

The total amount granted each year is determined by the annual income from the Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment. For 2020-21, it is anticipated that approximately $800,000 will be awarded in total. The committee will consider awarding approximately ten Seed Project Grants of $4,000 or less, in addition to larger Project Grants of up to $120,000.

Project Grants

  • Maximum award amount: $120,000
  • Project duration range: 1-3 years

Learn how to apply for a Project Grant

Seed Project Grants

  • Maximum award amount: $4,000
  • Project duration: Varies
  • Ideal for smaller projects or preliminary efforts to foster innovation and experimentation

Learn how to apply for a Seed Project Grant

Reporting Requirements and Guidelines

All Baldwin Wisconsin Idea Endowment grant recipients – for both Project Grants and Seed Project Grants – are required to submit a final report in their final year of funding. Grant recipients of the larger (and often longer in duration) Project Grants are also required to submit annual progress reports for the duration of their projects to continue to receive funding over multiple years. See further details and instructions.


Eden Inoway-Ronnie, Chief of Staff, Baldwin WI Idea Endowment Grant Coordinator, Office of the Provost

Information Sessions

Wednesday, October 7, 5:00-6:00 p.m.

Register for Oct 7 session via Zoom

Monday, October 12, 2:30-3:30 p.m.

Register for Oct 12 session via Zoom

Thursday, October 15, 8:00-9:00 a.m.

Register for Oct 15 session via Zoom

Questions? Contact



November 9, 2020

  • Project Grant pre-proposals due
  • Seed Project Grant proposals due

November 20, 2020

  • Department chair approval deadline

December 4, 2020

  • Dean (or designee) approval deadline

End of January 2021

  • Applicants notified of proposal status

March 15, 2021

  • Final proposals for Project Grants due from selected pre-proposal applicants

Progress & Final Reports

See details and instructions on how to submit an annual progress report or a final report.