The Baldwin Wisconsin Idea Endowment is a competitive grant program that fosters public engagement and the advancement of the Wisconsin Idea, the notion that the knowledge and solutions generated at UW-Madison will benefit the people of Wisconsin, the nation, and the world.
Proposals are encouraged for new outreach and public engagement activities that partner with community and off-campus organizations to extend and apply our research, education and practice-based knowledge to help solve problems or take advantage of opportunities.
The Baldwin Wisconsin Idea Endowment supports the development of:
- New and innovative projects
- New dimensions to existing translational outreach
- Public engagement activities
- Community-based research
Additional criteria for the 2021-22 cycle: Project leaders must demonstrate how the proposed project can make progress under current COVID-19 health and safety restrictions.
The grant program honors the legacy of Ira Baldwin and Ineva Reilly Baldwin and their deep commitment to the Wisconsin Idea. Learn about the Baldwin family.
Priority will be given to projects for which other funding sources (such as research grants, corporate support) are not available or are limited.
Funds are not intended to:
- Duplicate existing outreach projects
- Provide bridge funding for established programs
- Replace activities that are a part of a unit’s normal operation
- Support the development of new undergraduate or graduate courses or student recruitment programs including pre-college programs
All UW-Madison faculty, staff, and students are eligible to apply.
The Baldwin Wisconsin Idea Endowment offers two types of grants: Project Grants and Seed Project Grants.
The total amount granted each year is determined by the annual income from the Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment. For 2021-22, it is anticipated that approximately $800,000 will be awarded in total. The committee will consider awarding approximately a dozen Seed Project Grants of $4,000 or less, in addition to 6-8 larger Project Grants of up to $120,000 each.
- Maximum award amount: $120,000
- Project duration range: 1-3 years
Seed Project Grants
- Maximum award amount: $4,000
- Project duration: Varies
- Ideal for smaller projects or preliminary efforts to foster innovation and experimentation
Reporting Requirements and Guidelines
All Baldwin Wisconsin Idea Endowment grant recipients – for both Project Grants and Seed Project Grants – are required to submit a final report in their final year of funding. Grant recipients of the larger (and often longer in duration) Project Grants are also required to submit annual progress reports for the duration of their projects to continue to receive funding over multiple years. See further details and instructions.
Catherine Reiland, Director, Wisconsin Idea Seminar & Dual Career Assistance Program; and Baldwin Wisconsin Idea Endowment Grant Coordinator, Office of the Provost
Laurie Leininger, Executive Staff Assistant and Baldwin Wisconsin Idea Endowment Grant Assistant, Office of the Provost
October 1, 2021
Project Grant pre-proposals due
Seed Project Grant proposals due
October 8, 2021
Department chair approval deadline
October 15, 2021
Dean (or designee) approval deadline
Early December 2021
Applicant notified of proposal status
January 31, 2022
Final proposals for Project Grants due from selected pre-proposal applicants
Progress & Final Reports
See details and instructions on how to submit an annual progress report or a final report.