University of Wisconsin–Madison

Baldwin Wisconsin Idea Endowment

The Baldwin Wisconsin Idea Endowment is a competitive grant program that fosters public engagement and the advancement of the Wisconsin Idea, the notion that the knowledge and solutions generated at UW-Madison will benefit the people of Wisconsin, the nation, and the world.

The Baldwin Wisconsin Idea Endowment supports the development of:

  • New and innovative projects
  • New dimensions to existing translational outreach
  • Public engagement activities
  • Community-based research

The grant program honors the legacy of Ira Baldwin and Ineva Reilly Baldwin and their deep commitment to the Wisconsin Idea. Learn about the Baldwin family.


All UW-Madison faculty, staff, and students are eligible to apply.

*Note: UW-Extension faculty, instructors and staff will be considered external collaborators for the 2018-19 grant cycle. The grant process will be adjusted in the following year to accommodate the participation of UW-Extension faculty and staff.

General Criteria

Successful proposals clearly aim to extend and apply UW-Madison research, education and clinical knowledge in partnership with community and off-campus organizations or co-sponsors to help address challenges and/or disseminate knowledge.

Priority will be given to projects for which other funding sources (such as research grants, corporate support) are not available or are limited.

Funds are not intended to:

  • Duplicate existing outreach projects
  • Provide bridge funding for established programs
  • Replace activities that are a part of a unit’s normal operation
  • Support the development of new undergraduate or graduate courses or student recruitment programs including pre-college programs

Grant Types

The Baldwin Wisconsin Idea Endowment offers two types of grants: Project Grants and Seed Project Grants. The number of grants awarded each year is determined by the annual income from the Baldwin Wisconsin Idea Endowment.

Project Grants

  • Maximum award amount: $120,000
  • Project duration range: 1-3 years

Learn how to apply for a Project Grant

Seed Project Grants

  • Maximum award amount: $4,000
  • Project duration: Varies
  • Ideal for smaller projects or preliminary efforts to foster innovation and experimentation

Learn how to apply for a Seed Project Grant

Reporting Requirements and Guidelines

All Baldwin Wisconsin Idea Endowment grant recipients – for both Project Grants and Mini-grants/Seed Project Grants – are required to submit a final report in their final year of funding. Grant recipients of the larger (and often longer in duration) Project Grants are also required to submit annual progress reports for the duration of their projects to continue to receive funding over multiple years. See further details and instructions.

Submission Deadlines

November 12, 2018

  • Project Grant pre-proposals due
  • Seed Project Grant proposals due

March 8, 2019

  • Final proposals for Project Grants due from selected pre-proposal applicants.

Progress & Final Reports

See details and instructions on how to submit an annual progress report or a final report.


Eden Inoway-Ronnie
Chief of Staff,
Baldwin WI Idea Endowment Grant Coordinator,
Office of the Provost

Sheila Voss
Program Assistant
Office of the Provost