Full Proposal Guidelines

Cover page

Include a Full Proposal Cover Sheet with appropriate project leader(s), department and dean's level signatures. Only one signed copy is required.

You must fill in the proposal cover sheet and submit it on-line before printing the page on your local printer. Please note: the proposal cover page submission form will be closed after Monday, April 3, 2017. This is a hard and fast deadline. The proposal cover sheet involves a three-step process:

  1. Access the Full Proposal Cover Sheet and fill in the information (proofread carefully and make corrections before submitting);
  2. Click the Submit and Print for Signature box; and
  3. Print the page that appears on your screen to submit with your proposal to your Dean's Office for signatures.

The full proposal

It is extremely important to be as specific as possible and provide concrete examples throughout your proposal. A proposal should be no more than five 1.5-spaced pages (not including the cover page, budget summary form, letters of support, and vitae) and should contain the following information:

Program plan and objectives

Describe the problem or opportunity to be addressed and include specific goals and objectives you hope to accomplish. What methods and formats will be used to accomplish your goals and objectives? Where possible, use quantifiable terms since evaluation and transfer of years two and three funding will be based on adequate progress towards meeting stated objectives. Describe the relationship between the proposal and your unit and explain how this project is transferring knowledge and expertise from your project. Include a statement of how this project is a new initiative or is a new dimension to an existing outreach activity. 

The proposal should clearly state who will be performing the activities for which Baldwin funds are requested.

Intended audience, partner(s) and anticipated outcomes

Describe your intended audience, how you will engage with and serve the audience, how you identified the specific needs, and how the audience will use the knowledge and expertise from UW-Madison to benefit from your project. Identify formal or informal partners (you must have a partner), and note that a letter of support from external partnering organizations or constituent groups is required. Also list any on-campus department/unit/partnership support, and include any sources of matching funds or in-kind support, and any expected program revenue you hope to generate.

Time frame and location

Describe the project timeline and where the activities/program(s) will take place. Be specific for each year of your proposed project.

Evaluation and future plans

Describe how you will measure and evaluate the specific objectives and project outcomes. For multiple-year projects, annual progress reports are required and funding for years two and three will be contingent upon making adequate progress toward meeting outcomes and objectives. Upon completion of the project, a final report must be submitted. If appropriate, describe how this project will continue after completion of the grant.


Briefly describe the names, titles, departments and specific roles of key project individuals in the proposal, and include a one-page curriculum vita for the key project director(s) and other key project personnel.

Program budget request

Complete the Budget Form detailing funding requests for years one, two and three of the project. For details, see Budget Instructions. If there is an increase in the requested budget from the pre-proposal, please provide a detailed explanation. Please note that annual budgets and progress reports will be required for multiple-year projects.

Submission criteria and deadlines

Proposals must be signed by the sponsoring department/unit and by your school/college/division Dean's Office before being submitted to the Provost's Office. Full proposals should be no more than five 1.5-spaced one-sided typed pages (not including cover page, budget sheets, one-page vita, or letters of support from constituents/partners).

  • One copy is due in your Dean's Office on March 29, 2017
  • The full proposal is due in the Provost's Office on April 5, 2017
  • A scanned (pdf) copy of the full proposal packet may be emailed to Provost@provost.wisc.edu, however the original should also be sent or delivered to the Provost's Office. 

Please send to: Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment Chair, Office of the Provost. Room 117 Bascom Hall

Proposal review

A committee will review the proposals and make recommendations to the Provost about which proposals to fund. Every effort will be made to notify those receiving funding by May 15, 2017. Projects may start on or after July 1, 2017, unless authorized, and run through June 30, 2020. 

For more information, please contact Eden Inoway-Ronnie, Office of the Provost, 265-5975.